城西大学を検索します。
CiNii Booksを検索します。
CiNii Research(論文)を検索します。
CiNii Dissertationsを検索します。
PubMedを検索します。
IRDBを検索します。
【城西大学の蔵書】を検索した結果です。電子ジャーナル・ブックは資料の詳細画面から、閲覧サイトにリンクしています。
検索キーワード:(著者名に左の語を含む: #Boyd Harper W.)
該当件数:14件
Cases in advertising management / {by} Harper W. Boyd, Jr., Vernon Fryburger {and} Ralph Westfall.
New York : McGraw-Hill , {c1964}. - (McGraw-Hill series in marketing and advertising)
図書
Marketing management and administrative action / {compiled by} Steuart Henderson Britt, Harper W. Boyd, Jr.
4th ed.. - New York : McGraw-Hill , c1978.. - (McGraw-Hill series in marketing)
Marketing management and administrative action / {by} Steuart Henderson Britt {and} Harper W. Boyd, Jr.
New York : McGraw-Hill , {1963}. - (McGraw-Hill series in marketing and advertising)
Marketing management / {by} Harper W. Boyd, Jr. {and} William F. Massy.
New York : Harcourt Brace Jovanovich , {1972}. - (The Harbrace series in business and economics)
Marketing research; text and cases / {by} Harper W. Boyd, Jr. {and} Ralph Westfall.
3d ed.. - Homewood, Ill. : R. D. Irwin , 1972
Readings in sales management / {by} Harper W. Boyd {and} Robert T. Davis.
Homewood, Ill. : R. D. Irwin , 1970
Contemporary American marketing; readings on the changing market structure / Edited by Harper W. Boyd, Jr., and Richard M. Clewett.
Rev. ed.. - Homewood, Ill. : R. D. Irwin , 1962
Marketing research; text and cases / by Harper W. Boyd and Ralph Westfall. With the collaboration of William D. Barclay on the sampling chapters.
Rev. ed.. - Homewood, Ill. : R. D. Irwin , 1964
Advertising management; selected readings / edited by Harper W. Boyd, Jr. {and} Joseph W. Newman.
Homewood, Ill. : R. D. Irwin , 1965
Promotion : A behavioral view / {by} Harper W. Boyd, Jr. {and} Sidney J. Levy.
Englewood Cliffs, N.J. : Prentice-Hall , {1967}. - (Prentice-Hall foundations of marketing series)
An evaluation of continuous consumer panels as a source of marketing information / {by} Harper W. Boyd Jr. and Ralph L. Westfall.
series A. - Chicago : American Marketing Association , c1960.. - (Marketing research techniques ; series A)
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
5th ed.. - Homewood, Ill. : R. D. Irwin , 1981
Cases in marketing strategy / {by} Richard M. Clewett, Ralph Westfall {and} Harper W. Boyd, Jr.
プロモーション戦略 / H.W.ボイド jr.,S.J.レヴィ 著 ; 徳永豊 訳
東京 : ダイヤモンド社 , 1974