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検索キーワード:(件名: Marketing Management Case studies)
該当件数:16件
Marketing management : past, present and future / Michael R. Czinkota ... [et al.]
4th ed. - Cham : Springer , c2021. - (Springer texts in business and economics)
図書
Global marketing management / Warren J. Keegan
4th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1989. - (The Prentice-Hall series in marketing)
A framework for marketing management / Philip Kotler & Kevin Lane Keller
5th ed., International ed. - Harlow : Pearson Education , c2012
Problems in marketing / {compiled by} E. Raymond Corey, Christopher H. Lovelock, Scott Ward.
6th ed.. - New York : McGraw-Hill , c1981.. - (McGraw-Hill series in marketing)
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
4th ed.. - Homewood, Ill. : R. D. Irwin , 1981
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
3rd ed.. - New York : Wiley , c1983.. - (Wiley series in marketing)
Advanced cases in marketing management / {by} Edward C. Bursk {and} Stephen A. Greyser.
Englewood Cliffs, N.J. : Prentice-Hall , {1968}. - (Prentice-Hall foundations of marketing series)
Marketing management cases; planning and executing marketing strategy / {by} William M. Weilbacher.
New York : Palgrave , {1970}
Cases in marketing management / Edward C. Bursk, Stephen A. Greyser.
2d ed.. - Englewood Cliffs, N.J. : Prentice-Hall , {1975}. - (Prentice-Hall foundations of marketing series)
Strategic marketing problems ; cases and comments / Roger A. Kerin, Robert A. Peterson.
2d ed.. - Boston : Allyn and Bacon , 1981
Management in marketing channels / Donald J. Bowersox ... {et al.}.
New York : McGraw-Hill , c1980.. - (McGraw-Hill series in marketing)
Multinational marketing management / Warren J. Keegan.
3rd ed.. - Englewood Cliffs, N.J. : Prentice-Hall , c1984.. - (The Prentice-Hall series in marketing). - (Prentice-Hall international series in management)
Multinational marketing management / {by} Warren J. Keegan.
Englewood Cliffs, N.J. : Prentice-Hall , {1974}
Strategic marketing / David W. Cravens, Nigel F. Piercy
7th ed. - Boston, Mss. : Irwin/McGraw-Hill , c2003. - (Irwin/McGraw-Hill series in marketing)
The customer century : lessons from world-class companies in integrated marketing and communications / Anders Gronstedt
New York : Routledge , 2000
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen
: uk. - Basingstoke, UK : Palgrave , 2000