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検索キーワード:(件名: #Communication in marketing)
該当件数:17件
Marketing communications / Colin J. Coulson-Thomas.
London : Heinemann , 1983
図書
Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor
3rd ed. - London : Kogan Page , 2002
Marketing communication : principles and practice / Richard J. Varey
: hbk. - London ; New York : Routledge , 2002
Marketing communications : integrating offline and online, customer engagement and digital technologies / PR Smith and Ze Zook
7th ed. - London : Kogan Page , 2020
Marketing communication; modern promotional strategy / {by} Frederick E. Webster, Jr.
New York : Ronald Press Co. , {1971}
Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley.
New York : Wiley , 1985. - (Ronald series on marketing management)
Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman.
Chicago, Ill. : Crain Books , c1984.
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey
: pbk. - Chichester : Wiley , c2002
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
5th ed. - Boston, Mass. : McGraw-Hill/Irwin , c2001. - (Irwin/McGraw-Hill series in marketing)
Public & nonprofit marketing / Christopher H. Lovelock & Charles B. Weinberg.
2nd ed.. - Redwood City, Calif. : Scientific Press , c1989.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
6th ed. - Mason, Ohio : South-Western. - London : Thomson Learning , c2003
Marketing communications : discovery, creation and conversations / Chris Fill and Sarah Turnbull
7th ed. - Harlow, England : Pearson , 2016
Semiotics, marketing, and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John F. Sherry ; translated by Robin Orr Bodkin
New York : Palgrave , 2001
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott
Oxford : Oxford Univeristy Press , 2001
Strategic creativity : a business field guide to advertising, branding, and design / Robin Landa
: hbk. - New York : Routledge , 2022
Creative marketing communications : a practical guide to planning, skills and techniques / Daniel Yadin
3rd ed. - London : Kogan Page , 2001. - (Marketing in action series)