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該当件数:16件
The advertising handbook / Sean Brierley
2nd ed. - London ; New York : Routledge , 2002. - (Media practice)
図書
The economics of advertising / edited by Kyle Bagwell
Cheltenham : Edward Elgar , c2001. - (The international library of critical writings in economics ; 136). - (An Elgar reference collection)
An introduction to retail advertising / by Arthur Judson Brewster
Chicago : A. W. Shaw Company , 1926
Making advertising pay / by Manning J. Rubin
New York : The Hannis Jordan Company , c1913
Principles and practice of advertising / by Gerald B. Wadsworth
New York : G.B. Wadsworth , 1913
Advertising management / David A. Aaker, John G. Myers
Englewood Cliffs, N.J. : Prentice-Hall , c1975. - (Prentice-Hall international series in management)
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
5th ed. - Boston, Mass. : McGraw-Hill/Irwin , c2001. - (Irwin/McGraw-Hill series in marketing)
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
: pbk. - 15th ed., intern. ed. - Upper Saddle River, N.J. : Prentice Hall , c2002
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
6th ed., international ed. - Upper Saddle River, NJ : Prentice Hall, Pearson Education International , c2003
: pbk. - 5th ed., international ed. - London : Prentice Hall International , c2000
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger
hbk. - Lanham, Md. : Rowman & Littlefield , c2000
Systematic approach to advertising creativity / written and designed by Stephen Baker
New York : McGraw-Hill , c1979
Spending advertising money in the digital age : how to navigate the media flow / Hamish Pringle and Jim Marshall
London : Kogan Page , 2012
Buy this book! : understanding advertising and getting the most out of your advertising dollar / by Raj Marwah ; cartoons by Bruce Baldwin
Chicago, Ill. : American Marketing Association , 1991
More advertising worldwide / Ingomar Kloss, editor ; with contributions by M. Abe ... [et al.]
Berlin : Springer , c2001
More advertising worldwide / Ingomar Kloss, editor ; with contributions by I. Abdullah ... [et al.]
Berlin ; Tokyo : Springer , c2002