城西大学を検索します。
CiNii Booksを検索します。
CiNii Research(論文)を検索します。
CiNii Dissertationsを検索します。
PubMedを検索します。
IRDBを検索します。
【城西大学の蔵書】を検索した結果です。電子ジャーナル・ブックは資料の詳細画面から、閲覧サイトにリンクしています。
検索キーワード:(標準分類: 658.83)
該当件数:39件
Risk taking and information handling in consumer behavior / Edited by Donald F. Cox.
Boston : Division of Research, Graduate School of Business Administration, Harvard University , 1967
図書
Research and the credibility of estimates; an appraisal tool for executives and researchers / {by} Rex V. Brown.
Boston : Division of Research, Graduate School of Business Administration, Harvard University , 1969
Motivation and market behavior / edited by Robert Ferber and Hugh G. Wales.
New York : Arno Press , 1976, c1958.. - (Getting and spending)
Handbook of consumer motivations; the psychology of the world of objects / Drawings by Robert Glaisek.
New York : McGraw-Hill , {1964}. - (McGraw-Hill series in marketing and advertising)
Consumer behavior and the behavioral sciences; theories and applications
New York : Wiley , {1966}. - (The Wiley marketing series)
Modern marketing research; a behavioral science approach
Belmont, Calif. : Wadsworth Publishing Co. , {1963}
Explorations in consumer behavior; a symposium held at the University of Texas, April 18-19, 1966 / Edited by Montrose S. Sommers and Jerome B. Kernan.
no. 10. - Austin : Bureau of Business Research, University of Texas , 1968
Marketing research : within a changing information environment / {by} David J. Luck, Hugh G. Wales {and} Donald A. Taylor.
2d ed.. - Englewood Cliffs, N.J. : Prentice-Hall , 1961
Marketing / by Ralph S. Alexander, Frank M. Surface, Robert F. Elder {and} Wroe Alderson.
Boston : Ginn & Company , {c1940}
Marketing research : intelligence and management / {by} Jerry E. Drake {and} Frank I. Millar. With chapters on behavioral science by A. Q. Sartain.
Scranton : International Textbook Co. , {1969}. - (International's series in marketing)
New products, new profits; company experiences in new product planning / Contributors : B. W. Badenoch {and others} Elizabeth Marting, editor.
New York : A. M. A. , {c1964}
Perspectives in consumer behavior / {Editors : Harold H. Kassarjian {and} Thomas S. Robertson.
Glenview, Ill. : Scott, Foresman & Co. , {1968}
Marketing research; text and cases / {by} Harper W. Boyd, Jr. {and} Ralph Westfall.
3d ed.. - Homewood, Ill. : R. D. Irwin , 1972
Consumer behavior and marketing management / {by} James H. Myers {and} William H. Reynolds.
Boston, Mass. : Houghton Mifflin Company , {1967}
Insights into consumer behavior / edited by Johan Arndt.
Boston : Allyn and Bacon , {1968}
Marketing research and information systems; text and cases / {by} Robert D. Buzzell {and} Donald F. Cox with the assistance of Rex V. Brown.
New York : McGraw-Hill , {1969}
The theory of buyer behavior / {by} John A. Howard and Jagdish N. Sheth.
New York : Wiley , {1969}. - (The Wiley marketing series)
Marketing research; applications, procedures, and cases
Englewood Cliffs, N.J. : Prentice-Hall , 1959
Marketing research; information systems and decision making / {by} Kenneth P. Uhl {and} Bertram Schoner.
New York : Wiley , {1968, c1969}. - (The Wiley marketing series)
Marketing research and analysis / {by} Lyndon O. Brown {and} Leland L. Beik.
4th ed.. - New York : Ronald Press Co. , {1969}