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＜図書＞
Irwin/McGraw-Hill series in marketing

出版者 Boston : Irwin/McGraw-Hill
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1 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch 5th ed. - Boston, Mass. : McGraw-Hill/Irwin , c2001
2 Marketing / Roger A. Kerin ... [et al.] 7th ed.. - Boston : McGraw-Hill/Irwin , c2003
3 Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney 8th ed, International ed. - Boston, Mass. : Irwin/McGraw Hill , c2001
4 Strategic marketing / David W. Cravens, Nigel F. Piercy 7th ed. - Boston, Mss. : Irwin/McGraw-Hill , c2003
5 Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau International ed:. - 2nd ed. - Boston : McGraw-Hill/Irwin , c2003
6 Global marketing : foreign entry, local marketing & global management / Johny K. Johansson 3rd ed. - Boston, Mass. : McGraw-Hill , 2003
7 Contemporary advertising / William F. Arens 8th ed. - Boston : McGraw-Hill/Irwin , c2002
8 Product management / Donald R. Lehmann, Russell S. Winer 4th ed. - Boston : McGraw-Hill/Irwin , c2005
9 International marketing / Philip R. Cateora, John L. Graham : business week ed,: international ed. - 10th ed. - Boston : Irwin/McGraw-Hill , c1999

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データ種別 図書
別書名 異なりアクセスタイトル:The Irwin/McGraw-Hill series in marketing
異なりアクセスタイトル:The McGraw-Hill/Irwin series in marketing
異なりアクセスタイトル:Series in marketing McGraw-Hill/Irwin
書誌ID 1000008102
NCID BA34788937
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