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＜図書＞
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.
(The Wiley series in marketing)

版	2nd ed.
出版者	New York : Wiley
出版年	c1983.
大きさ	xvi, 684 p. : ill. ; 25 cm.
著者標目	Zaltman, Gerald Wallendorf, Melanie
件　名	Consumer behavior Motivation research (Marketing)

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