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＜図書＞
Applications of the sciences in marketing management / Edited by Frank M. Bass, Charles W. King {and} Edgar A. Pessemier.

出版者	New York : Wiley
出版年	{1968}
大きさ	xiv, 456 p. illus. 24 cm.
著者標目	Bass, Frank Myron, 1926- King, Charles W. Pessemier, Edgar A., 1922- Krannert Graduate School of Industrial Administration
件　名	Marketing -- Management -- Mathematical models  全ての件名で検索 Consumer behavior -- Mathematical models  全ての件名で検索
一般注記	""{Papers} presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."" ＼ Includes bibliographies.

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