<電子ブック>
Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS / by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
(Classroom Companion: Business. ISSN:26622874)
版 | 1st ed. 2021. |
---|---|
出版者 | Cham : Springer International Publishing : Imprint: Springer |
出版年 | 2021 |
本文言語 | 英語 |
大きさ | XI, 258 p. 138 illus., 112 illus. in color : online resource |
著者標目 | *Sallis, James E author Gripsrud, Geir author Olsson, Ulf Henning author Silkoset, Ragnhild author SpringerLink (Online service) |
件 名 | LCSH:Statistics LCSH:Executives -- Training of 全ての件名で検索 LCSH:Sampling (Statistics) LCSH:Quantitative research LCSH:Social sciences -- Statistical methods 全ての件名で検索 LCSH:Statistics -- Computer programs 全ての件名で検索 FREE:Statistics in Business, Management, Economics, Finance, Insurance FREE:Management Education FREE:Methodology of Data Collection and Processing FREE:Data Analysis and Big Data FREE:Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy FREE:Statistical Software |
一般注記 | Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations HTTP:URL=https://doi.org/10.1007/978-3-030-84421-9 |
目次/あらすじ
所蔵情報を非表示
電子ブック | 配架場所 | 資料種別 | 巻 次 | 請求記号 | 状 態 | 予約 | コメント | ISBN | 刷 年 | 利用注記 | 指定図書 | 登録番号 |
---|---|---|---|---|---|---|---|---|---|---|---|---|
電子ブック | オンライン | 電子ブック |
|
|
Springer eBooks | 9783030844219 |
|
電子リソース |
|
EB00238643 |