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＜図書＞
Current insights and future trends / Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
(Research ; . Advances in advertising research ; v. 3)

出版者	Wiesbaden : Springer Gabler
出版年	c2012
本文言語	英語
大きさ	xii, 432 p. : ill. ; 22 cm
著者標目	Eisend, Martin Langner, Tobias Okazaki, Shintaro
一般注記	Revised and extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising) held in Berlin, Germany, in June 2011 "European Advertising Academy" -- Cover Includes bibliographical references

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