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＜図書＞
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

出版者	Boston : Harvard Business School Press
出版年	c2001
本文言語	英語
大きさ	xix, 228 p. : ill. ; 24 cm
著者標目	*Blattberg, Robert C., 1942- Getz, Gary, 1955- Thomas, Jacquelyn S., 1969-
件　名	LCSH:Relationship marketing LCSH:Customer services -- Marketing  全ての件名で検索 LCSH:Customer relations LCSH:Customer loyalty
一般注記	Includes index

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