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＜図書＞
AMA educators' proceedings.. 1986 / Terence A. Shimp... 〓et al.|. AMA winter educators' conference; marketing education : knowledge development, dissemination, and utilization / ed. by Joseph Guiltinan, Dale Achabal.
(Series / American Marketing Association ; no. 52)
(Proceedings series / American Marketing Association)

出版者	Chicago : American Marketing Association
出版年	c1986
大きさ	416, 229 p : ill ; 28 cm.
著者標目	American Marketing Association Shimp, Terence A. Guiltinan, Joseph Achabal, Dale American Marketing Association. Educators' Conference AMA Winter Educators' Conference 1986 ; St. Petersburg, Fla
件　名	Marketing -- Congresses  全ての件名で検索 Marketing -- Study and teaching -- Congresses  全ての件名で検索 Marketing research -- Mathematical models -- Congresses  全ての件名で検索 Marketing research -- Statistical methods -- Congresses  全ての件名で検索
一般注記	""1986 American Marketing Association Summer Educators' Conference was held in Chicago from August 3-6.""--p. ix. ＼ ""The 1986 American Marketing Association Winter Educators' Conference ......was held in St. Petersburg Beach, Florida on February 16-19.""---p. viii.

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