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＜図書＞
Readings in marketing strategies and programs / {compiled by} Joseph P. Guiltinan, Gordon W. Paul.
(McGraw-Hill series in marketing)

出版者	New York : McGraw-Hill
出版年	c1982.
大きさ	xii, 591 p. : ill. ; 24 cm.
著者標目	Guiltinan, Joseph P. Paul, Gordon W.
件　名	Marketing -- Management  全ての件名で検索 Marketing

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