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＜図書＞
Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ; foreword by Mary Wells Lawrence.

出版者	New York : Wiley
出版年	c1981.
大きさ	xiii, 259 p. : ill. ; 24 cm.
著者標目	Schwerin, Horace S., 1914- Newell, Henry H., 1914-
件　名	Marketing Persuasion (Psychology)
一般注記	""A Ronald Press publication.""

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