<図書>
Chemical marketing research / edited by N. H. Giragosian.
出版者 | New York : Reinhold |
---|---|
出版年 | {1967} |
大きさ | viii, 375 p. illus. 24 cm. |
著者標目 | Giragosian, Newman H. Chaddock, Richard E. Chemical Marketing Research Association |
件 名 | Chemical industry Marketing research Chemical industry -- United States 全ての件名で検索 |
内容注記 | Basic characteristics of the chemical industry, by F. Sciancalepore.--The nature and scope of marketing research.--The changing nature of marketing research.--Information sources.--Methodology, tools, and techniques, by A. Rossow {and others}--Communicating marketing research results.--Managing the marketing research department, by F. G. Garrison.--Chemical economics and price forecasting, by A. Jonnard.--Mergers and acquisitions, by R. L. Clark.--Marketing planning in the chemical industry, by J. W. Everson.--International marketing research, by W. D. Gersumky and J. W. Martin.--Participation in planning and decision making.--The impact of vertical integration.--Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.--New horizons for marketing resear |
一般注記 | Sponsored by the Chemical Marketing Research Association. \ Successor to Chemical market research in practice, edited by R. E. Chaddock. |
所蔵情報を非表示
配架場所 | 資料種別 | 巻 次 | 請求記号 | 状 態 | 予約 | コメント | ISBN | 刷 年 | 利用注記 | 指定図書 | 登録番号 |
---|---|---|---|---|---|---|---|---|---|---|---|
書庫M4F 図書 | 図書 |
|
570.93//G47 |
|
|
|
|
|
|
2005054918 |
書誌詳細を非表示
データ種別 | 図書 |
---|---|
別書名 | その他のタイトル:Chemical market research in practice |
分 類 | DC:658.83866 |
書誌ID | 1000031950 |
類似資料
この資料の利用統計
全貸出数:0回
(3か月以内の貸出:0回)