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＜図書＞
Chemical marketing research / edited by N. H. Giragosian.

出版者	New York : Reinhold
出版年	{1967}
大きさ	viii, 375 p. illus. 24 cm.
著者標目	Giragosian, Newman H. Chaddock, Richard E. Chemical Marketing Research Association
件　名	Chemical industry Marketing research Chemical industry -- United States  全ての件名で検索
内容注記	Basic characteristics of the chemical industry, by F. Sciancalepore.--The nature and scope of marketing research.--The changing nature of marketing research.--Information sources.--Methodology, tools, and techniques, by A. Rossow {and others}--Communicating marketing research results.--Managing the marketing research department, by F. G. Garrison.--Chemical economics and price forecasting, by A. Jonnard.--Mergers and acquisitions, by R. L. Clark.--Marketing planning in the chemical industry, by J. W. Everson.--International marketing research, by W. D. Gersumky and J. W. Martin.--Participation in planning and decision making.--The impact of vertical integration.--Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.--New horizons for marketing resear
一般注記	Sponsored by the Chemical Marketing Research Association. ＼ Successor to Chemical market research in practice, edited by R. E. Chaddock.

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