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＜図書＞
On knowing the consumer; ｛proceedings｝ / edited by Joseph W. Newman.
(The Wiley marketing series)

出版者	New York : Wiley
出版年	{1966}
大きさ	viii, 247 p. 24 cm.
著者標目	Consumer Behavior Symposium (1964 : Stanford University) Newman, Joseph W. Stanford University. Graduate School of Business
件　名	Consumers -- United States  全ての件名で検索
一般注記	""Planned and conducted by the Stanford University Graduate School of Business."" ＼ Bibliographical footnotes.

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