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検索キーワード:(件名: Medical care Marketing)
該当件数:6件
An annotated and extended bibliography of health care marketing / compiled by Philip D. Cooper, Karen M. Jones, John K. Wong
pbk.. - Chicago, IL : American Marketing Association , c1984. - (Bibliography series (American Marketing Association))
図書
Cases and select readings in health care marketing / Robert E. Sweeney, Robert L. Berl, William J. Winston, editors
New York : Haworth Press , c1989. - (Haworth series in marketing and health services administration ; #2)
Marketing health care into the twenty-first century : the changing dynamic / Alan K. Vitberg
New York : Haworth Press , c1996. - (Haworth marketing resources)
Capitation : new opportunities in healthcare delivery / David I. Samuels
Chicago : Irwin Professional Pub. , 1996
Market research in health and social care / edited by Mike Luck, Rob Pocock and Mike Tricker
: hbk. - London : Routledge , 2000
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho
Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. , c1993