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検索キーワード:(件名: Service industries Marketing)
該当件数:15件
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)
図書
Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.]
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1981. - (Report / Marketing Science Institute ; no. 81-104)
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985. - (Proceedings series / American Marketing Association)
Profitable service marketing / Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida
Homewood, Ill. : Dow Jones-Irwin , c1986
The marketing of services / Donald W. Cowell
pbk.. - London : Heinemann , 1984
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing)
Marketing of services / [edited by] James H. Donnelly, William R. George
Chicago, Ill. : American Marketing Association , c1981. - (Proceedings series / American Marketing Association)
Service management and marketing : managing the service profit logic / Christian Grönroos
4th ed. - Chichester : Wiley , c2015
Services marketing : an annotated bibliography / by Raymond P. Fisk and Patriya S. Tansuhaj
pbk.. - Chicago, Ill. : American Marketing Assn. , 1985. - (Bibliography series (American Marketing Association))
Services marketing / Christopher H. Lovelock
3rd ed. - Upper Saddle River, N.J. : Prentice Hall , c1996
Service management and marketing : customer management in service competition / Christian Grönroos
3rd ed. - Chichester : Wiley , c2007
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho
Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. , c1993
Principles of service marketing and management / Christopher Lovelock, Lauren Wright
2nd ed. - Upper Saddle River, N.J. : Prentice Hall , c2002