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検索キーワード:(件名: Advertising Psychological aspects)
該当件数:9件
The psychology of advertising / Walter Dill Scott.
New York : Arno Press , 1978 {c1910}. - (A Century of marketing)
図書
Motivation in advertising; motives that make people buy
New York : McGraw-Hill , 1957. - (McGraw-Hill series in advertising and selling)
Funktion und Ethos der Konsumwerbung
MN̄nster : Regensberg , 1965
Advertising psychology and research; an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt.
1st ed.. - New York : McGraw-Hill , 1950
Psychology in media strategy; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association / with contributions by Raymond A. Bauer {and others}
Chicago : American Marketing Association , {1966}. - (Marketing research techniques series)
Visual persuasion / written and designed by Stephen Baker.
New York : McGraw-Hill , 1961. - (McGraw-Hill series in marketing and advertising)
Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland & Alice K. Sylvester
2nd ed.. - London : Kogan Page , 2000
Advertising in America; the consumer view / {by} Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
Boston : Division of Research, Graduate School of Business Administration, Harvard University , 1968
Using colour to sell / {by} Eric P. Danger.
London : Gower P. , 1968