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Results:7items
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey
: pbk. - Chichester : Wiley , c2002
Books
Managing buyer-supplier relations : the winning edge through specification management / Rajesh Nellore
London ; New York : Routledge , 2001. - (Routledge studies in business organization and networks ; 17)
Total relationship marketing / Evert Gummesson
2nd ed. - Oxford ; Tokyo : Butterworth-Heinemann , 2002
Nonprofit relationship marketing : the role of identification / by Steven D. German
Ann Arbor : UMI Dissertation Services , 1997
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors
Berlin : Springer , c2000
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Boston : Harvard Business School Press , c2001
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers
: hardback. - 4th ed. - Hoboken, N.J. : Wiley , c2022