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検索キーワード:(件名: #Product management)
該当件数:25件
Essentials of product planning / {by} Peter Gorle and James Long.
London : McGraw-Hill , 1973. - (McGraw-Hill management manuals)
図書
Product management in action / edited by R. H. Offord.
London : Business Publications , 1967. - (Management in action series). - (A Business management book)
Advanced brand management : from vision to valuation / Paul Temporal
: cloth. - Singapore : J. Wiley , c2002
Product management / Donald R. Lehmann, Russell S. Winer
4th ed. - Boston : McGraw-Hill/Irwin , c2005. - (Irwin/McGraw-Hill series in marketing)
Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.
New York : Wiley , c1980.. - (Ronald series on marketing management)
Corporate innovation : marketing and strategy / Gordon R. Foxall.
Beckenham, Kent : Croom Helm , c1984.
Product policy, cases and concepts / Richard N. Cardozo.
Reading, MA : Addison-Wesley , c1979.. - (Addison-Wesley marketing series)
Product profitability measurement and merchandising decisions
: Division of Research, Graduate School of Business Administration, Harvard University , 1965
The dynamics of planning / by E. Peter Ward.
{1st ed.}. - Oxford, Oxfordshire, England : Pergamon Press , {1970}. - (The Commonwealth and international library. Essentials of marketing)
Stilbildung als absatzwirtschaftliches Problem der KonsumgN̄terindustrie
Heft 13. - Berlin : Duncker & Humblot , {1969}. - (Sozialwissenschaftliche Abhandlungen ; Heft 13)
Brand asset management : driving profitable growth through your brands / Scott M. Davis
1st ed. - San Francisco : Jossey-Bass , c2000. - (The Jossey-Bass business & management series)
Winning back your market : the inside stories of the companies that did it / Jagdish N. Sheth.
New York : Wiley , c1985.
Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion / Georges Leroy.
New York : Praeger , 1976. - (Praeger special studies in international economics and development)
Innovation and new product marketing / David F. Midgley.
London : Croom Helm , c1977.
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
Oxford : Butterworth Heinemann , 2001. - (Chartered Institute of Marketing)
Marketing the unknown : developing market strategies for technical innovations / Paul Millier
Chichester ; New York : John Wiley & Sons , c1999
Product innovation and directions of international trade / Louis T. Wells, Jr.
New York : Arno Press , 1980. - (Multinational Corporations)
Modelle zur Bestimmung der Gewinnerwartung im Rahmen der Neuprodukt-Planung
Bd. 53. - Berlin : Duncker & Humblot , {c1971}. - (Betriebswirtschaftliche Forschungsergebnisse ; Bd. 53)
An introduction to product planning and reliability management / {by} D. N. Chorafas.
London : Cassell , 1967
Location of responsibility for product-policy decisions of United States-based multinational firms manufacturing consumer goods / Cyril M. Logar.
New York : Arno Press , 1980, c1975.. - (Multinational Corporations)