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検索キーワード:(件名: #Motivation research )
該当件数:17件
Motivation research and marketing management
Boston : Harvard University, Graduate School of Business Administration, Division of Research , 1957
図書
Motivation and market behavior / edited by Robert Ferber and Hugh G. Wales.
New York : Arno Press , 1976, c1958.. - (Getting and spending)
Handbook of consumer motivations; the psychology of the world of objects / Drawings by Robert Glaisek.
New York : McGraw-Hill , {1964}. - (McGraw-Hill series in marketing and advertising)
Psychologische Marktanalyse / hrsg. von R. Bergler. Unter Mitarbeit von W. Beck {et al.}
Bern : H. Huber , {1965}
Competition and human behavior / {by} Chester R. Wasson, Frederick D. Sturdivant, {and} David H. McConaughy.
New York : Appleton-Century-Crofts , {1968}
Handbook of consumer behavior / {edited by} Thomas S. Robertson, Harold H. Kassarjian.
Englewood Cliffs, N.J. : Prentice-Hall , c1991.
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.
2nd ed.. - New York : Wiley , c1983.. - (The Wiley series in marketing)
Perspectives in consumer behavior / {Editors : Harold H. Kassarjian {and} Thomas S. Robertson.
Glenview, Ill. : Scott, Foresman & Co. , {1968}
Repeat-buying; theory and applications / {by} A. S. C. Ehrenberg.
Amsterdam : North-Holland , 1972. - New York : American Elsevier , 1972
Konsumenteninformation and Beschaffungsentscheidung des privaten Haushalts
Stuttgart : Poeschel Verlag , 1969. - (Betriebswirtschaftliche Abhandlungen ; n.F., Bd. 20)
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
7th ed., international ed. - London : Prentice Hall International , c2000
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction / Tibor Scitovsky
New York : Oxford University Press , 1976
Consumer behavior and marketing management / {by} James H. Myers {and} William H. Reynolds.
Boston, Mass. : Houghton Mifflin Company , {1967}
Consumer behavior; selected readings / edited for the American Marketing Association by James F. Engel.
Homewood, Ill. : R. D. Irwin , 1968
Marketing : a behavioural analysis / Peter M. Chisnall.
London : McGraw-Hill , {1975}
Journal of consumer research
: University of Chicago Press
電子ジャーナル
The journal of consumer research : an interdisciplinary journal
Vol. 1, no. 1 (June 1974)-. - Chicago, Ill. : Journal of Consumer Research , c1974-
雑誌