Search Local DataBase.
Search CiNii Books.
Search CiNii Research(Articles).
Search CiNii Dissertations.
Search PubMed.
Search IRDB.
Search keyword:(Full Title: McGraw-Hill series in marketing and advertising)
Results:16items
Problems in marketing / {by} Milton P. Brown {and others}
4th ed.. - New York : McGraw-Hill , {1968}. - (McGraw-Hill series in marketing and advertising)
Books
Marketing management and administrative action / {by} Steuart Henderson Britt {and} Harper W. Boyd, Jr.
New York : McGraw-Hill , {1963}. - (McGraw-Hill series in marketing and advertising)
Successful television and radio advertising / {by} Gene F. Seehafer {and} Jack W. Laemmar.
New York : McGraw-Hill , 1959. - (McGraw-Hill series in marketing and advertising)
Measuring advertising effectiveness / {by} Darrell Blaine Lucas {and} Steuart Henderson Britt.
Modern marketing management; an integrated approach
New York : McGraw-Hill , 1961. - (McGraw-Hill series in marketing and advertising)
Innovation in marketing, new perspectives for profit and growth
New York : McGraw-Hill , 1962. - (McGraw-Hill series in marketing and advertising)
Handbook of consumer motivations; the psychology of the world of objects / Drawings by Robert Glaisek.
New York : McGraw-Hill , {1964}. - (McGraw-Hill series in marketing and advertising)
Media in advertising / With an introd. by Walter E. Botthof.
Advertising layout and art direction / Written and designed by Stephen Baker.
New York : McGraw-Hill , {1959}. - (McGraw-Hill series in marketing and advertising)
Speaking of advertising / {by} John S. Wright {and} Daniel S. Warner.
Visual persuasion / written and designed by Stephen Baker.
Management in marketing; text and cases / {by} Hector Lazo {and} Arnold Corbin.
The compleat copywriter; a comprehensive guide to all phases of advertising communication
New York : McGraw-Hill , {1966}. - (McGraw-Hill series in marketing and advertising)
Cases in advertising management / {by} Harper W. Boyd, Jr., Vernon Fryburger {and} Ralph Westfall.
New York : McGraw-Hill , {c1964}. - (McGraw-Hill series in marketing and advertising)
Marketing research : within a changing information environment
New York : McGraw-Hill , 1957. - (McGraw-Hill series in marketing and advertising)
Industrial advertising : planning, creating, evaluating, and merchandising it more effectively / With a preface by Marion Harper, Jr.