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Results:8items
The marketing of services / Donald W. Cowell
pbk.. - London : Heinemann , 1984
Books
The marketer's visual tool kit / Terry Richey
New York ; Tokyo : AMACOM , c1994
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985. - (Proceedings series / American Marketing Association)
Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.]
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1981. - (Report / Marketing Science Institute ; no. 81-104)
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing)
Profitable service marketing / Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida
Homewood, Ill. : Dow Jones-Irwin , c1986
Services marketing / Christopher H. Lovelock
3rd ed. - Upper Saddle River, N.J. : Prentice Hall , c1996
Services marketing : an annotated bibliography / by Raymond P. Fisk and Patriya S. Tansuhaj
pbk.. - Chicago, Ill. : American Marketing Assn. , 1985. - (Bibliography series (American Marketing Association))