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Results:7items
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
Books
Service management and marketing : managing the service profit logic / Christian Grönroos
4th ed. - Chichester : Wiley , c2015
Managing services : marketing, operations, and human resources / [compiled by] Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1988
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)
The Service encounter : managing employee/customer interaction in service businesses / edited by John A. Czepiel, Michael R. Solomon, Carol F. Surprenant
alk. paper. - Lexington, Mass. : Lexington Books , c1985. - (The Advances in retailing series)
Beyond industrialization : ascendancy of the global service economy / Ronald Kent Shelp
New York, NY : Praeger , c1981
Service management and marketing : customer management in service competition / Christian Grönroos
3rd ed. - Chichester : Wiley , c2007