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該当件数:65件
Power to consumers / Verolien Cauberghe, Liselot Hudders, Martin Eisend, editors
: [pbk.]. - Wiesbaden : Springer Gabler , c2018. - (Research ; . Advances in advertising research ; v. 9)
図書
Advertising in new formats and media : current research and implications for marketers / edited by Patrick de Pelsmacker
Bingley : Emerald , 2016
The changing roles of advertising / Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)
: [pbk.]. - Wiesbaden : Springer Gabler , c2013. - (Research ; . Advances in advertising research ; v. 4)
Challenges in an age of dis-engagement / Vesna Zabkar, Martin Eisend (eds.)
Wiesbaden : Springer Gabler , c2017. - (Research ; . Advances in advertising research ; v. 8)
Systematic approach to advertising creativity / written and designed by Stephen Baker
New York : McGraw-Hill , c1979
Advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
New York : Oxford University Press , 1986. - (Wharton executive library)
Modern advertising / by Earnest Elmo Calkins and Ralph Holden
New York : D. Appleton , 1905. - (Appleton's business series)
Creative advertising : for this you went to Oxford? : a personal textbook of advertising / David Bernstein.
London : Longman , 1974. - (Professional perspectives in marketing)
Advertising
New York : Wiley , {1972}. - (The Wiley marketing series)
Advertising : its role in modern marketing / {by} S. Watson Dunn {and} Arnold M. Barban.
3d ed.. - Hinsdale, Ill. : Dryden Press , {1974}
The Dartnell advertising manager's handbook / by Richard H. Stansfield.
Chicago : Dartnell Corp. , {1969}
Advertising; its place in political and managerial economics / {by} W. Duncan Reekie.
London : Palgrave , {1974}
The businessman's guide to advertising & sales promotion
New York : Gregg and Community College Division, McGraw-Hill , {1974}
Advertising procedure / {by} Otto Kleppner, with the collaboration of Stephen A. Greyser.
6th ed.. - Englewood Cliffs, N.J. : Prentice-Hall , {1973}
Psyching the ads : the case book of advertising : the methods and results of 180 advertisements / by Carroll Rheinstrom.
New York : Arno Press , 1976 {c1929}. - (Getting and spending)
The golden fleece : selling the good life to Americans / Joseph J. Seldin.
New York : Arno Press , 1976, c1963.. - (Getting and spending)
Our master's voice : advertising / by James Rorty.
New York : Arno Press , 1976. - (Getting and spending)
The economic effects of advertising / Neil H. Borden.
New York : Arno Press , 1976, {c1942}. - (Getting and spending)
Advertising in contemporary society : perspectives toward understanding / by Kim B. Rotzoll, James E. Haefner, Charles H. Sandage.
Columbus, Ohio : Grid , c1976.. - (Grid series in advertising and journalism)
Advertising fundamentals / Philip Ward Burton, J. Robert Miller.
2d ed.. - Columbus, Ohio : Grid, inc. , c1976.. - (Grid series in journalism & advertising)