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Results:7items
Handbook of media branding / Gabriele Siegert ...[et al], editors
Cham : Springer , 2015
Books
Strategy and management of industrial brands : business to business products and services / by Philippe Malaval ; with the collaboration of Christophe Benaroya
Boston : Kluwer Academic , c2001
Big brands, big trouble : lessons learned the hard way / Jack Trout
New York : John Wiley & Sons , c2001
The Routledge companion to corporate branding / edited by Oriol Iglesias, Nicholas Ind and Majken Schultz
: hbk. - London : Routledge , 2022. - (Routledge companions). - (Routledge companions in business, management and marketing)
Brand asset management : driving profitable growth through your brands / Scott M. Davis
1st ed. - San Francisco : Jossey-Bass , c2000. - (The Jossey-Bass business & management series)
Brand leadership / David A. Aaker, Erich Joachimsthaler
New York : Free Press , c2000
Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. Lee
New York : Wiley , c2001