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Search keyword:(Author: #Grönroos Christian)
Results:5items
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
Books
Service management and marketing : managing the service profit logic / Christian Grönroos
4th ed. - Chichester : Wiley , c2015
Service management and marketing : customer management in service competition / Christian Grönroos
3rd ed. - Chichester : Wiley , c2007
Service marketing : Nordic School perspectives / edited by Christian Grönroos & Evert Gummesson
Stockholm : University of Stockholm, Dept. of Business Administration , [1985]
サービス・ロジックによる現代マーケティング理論 : 消費プロセスにおける価値共創へのノルディック学派アプローチ / クリスチャン・グルンルース著 ; 蒲生智哉訳
東京 : 白桃書房 , 2015.7