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Search keyword:(Author: #Berry Leonard L.)
Results:2items
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Books
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)