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＜図書＞
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. Mothersbaugh

版	12th ed., international student ed
出版者	New York : McGraw-Hill/Irwin
出版年	c2013
本文言語	英語
大きさ	xxvii, 772 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
著者標目	*Hawkins, Del I. Mothersbaugh, David L Mothersbaugh, Linda L.
件　名	LCSH:Consumer behavior -- United States  全ての件名で検索 LCSH:Market surveys -- United States  全ての件名で検索 LCSH:Consumer behavior -- United States -- Case studies  全ての件名で検索
一般注記	"McGraw-Hill international edition"--Cover ISBN from label on p. [4] of cover Includes bibliographical references and indexes

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