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＜図書＞
Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne
(Monographs of the journal of consumer research / Deborah Roedder John, editor ; no. 1)

出版者	Chicago : University of Chicago Press
出版年	c2001
本文言語	英語
大きさ	209 p. : ill. (some col.) ; 23 cm
著者標目	*Luce, Mary Frances Bettman, James R. Payne, John W. (John William), 1947-
件　名	LCSH:Consumer behavior LCSH:Risk-taking (Psychology) LCSH:Consumers' preferences -- Econometric models  全ての件名で検索
一般注記	Bibliography: p. [182]-209

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