---

＜図書＞
Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut
(Praeger series in public and non-profit sector marketing)

出版者	New York, N.Y. : Praeger Publishers
出版年	1981
本文言語	英語
大きさ	xvi, 384 p. : ill. ; 25 cm
著者標目	Mokwa, Michael P. Permut, Steven E. Yale University American Marketing Association
件　名	LCSH:Government marketing
一般注記	Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association Includes bibliographies

 類似資料