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＜図書＞
Cases and select readings in health care marketing / Robert E. Sweeney, Robert L. Berl, William J. Winston, editors
(Haworth series in marketing and health services administration ; #2)

出版者	New York : Haworth Press
出版年	c1989
本文言語	英語
大きさ	xviii, 551 p. : ill. ; 23 cm
著者標目	Berl, Robert L. Sweeney, Robert E. Winston, William J.
件　名	LCSH:Medical care -- Marketing  全ての件名で検索 LCSH:Medical care -- Marketing -- Case studies  全ての件名で検索 MESH:Marketing of Health Services -- essays  全ての件名で検索
一般注記	Includes bibliographies and indexes

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