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＜図書＞
Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
(International series in quantitative marketing)

出版者	Boston : Kluwer Academic publishers
出版年	c1994
大きさ	xxii, 442 p. : ill. ; 24 cm
著者標目	Laurent, Gilles Lilien, Gary L., 1946- Pras, Bernard European Institute for Advanced Studies in Management
件　名	Marketing research -- Congresses  全ての件名で検索 Marketing research -- Europe -- Congresses  全ての件名で検索 Marketing research -- United States -- Congresses  全ての件名で検索
一般注記	Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management ＼ Includes bibliographical references

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