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＜図書＞
AMA educators' proceedings : Enhancing knowledge development in marketing. 1990 / editors, A. Parasuraman... 〓et al.|. AMA winter educators' conference; marketing theory and applications / editors, David Lichtenthal...〓et al.〓
(Series / American Marketing Association)
(Proceedings series / American Marketing Association)

出版者	Chicago : American Marketing Association
出版年	1990
大きさ	402, 272 p : ill ; 28 cm.
著者標目	American Marketing Association Parasuraman, A. Lichtenthal, David American Marketing Association. Educators' Conference AMA Winter Educators' Conference 1990 ; Scottsdale, AZ
件　名	Marketing -- Congresses  全ての件名で検索 Marketing research -- Congresses  全ての件名で検索
一般注記	""1990 American Marketing Association Summer Educators' Conference held in Washington, D.C., August 4-7.""--p. ix. ＼ ""1990 Winter Educator's Conference... February 24-27, 1990, SunBurst Resort, Scottsdale, AZ.""--p. x.

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