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＜図書＞
AMA educators' proceedings.. 1985 / editors, Robert F. Lusch ... 〓et al.|. Marketing communications : theory and research / editors, Michael J.Houston, Richard J. Lutz
(Series / American Marketing Association ; no. 51)
(Proceedings series / American Marketing Association)

出版者	Chicago : American Marketing Association
出版年	c1985
大きさ	403, 220 p : ill ; 28 cm.
著者標目	American Marketing Association Lusch, Robert F. Houston, Michael J. Lutz, Richard J. American Marketing Association. Educators' Conference AMA Winter Educators' Conference 1985 ; Phoenix, Arizona
件　名	Marketing -- Congresses  全ての件名で検索 Marketing research -- Mathematical models -- Congresses  全ての件名で検索 Marketing research -- Statistical methods -- Congresses  全ての件名で検索
一般注記	""1985 AMA Educators' Confrence. ""--P. ix. ＼ In February 1985 the American Marketing Association sponsored its annual Winter Educators' Conference in Phoenix, Arizona.

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