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＜図書＞
AMA educators' proceedings.. 1983 / editors, Patrick E. Murphy ... 〓et al.|. 1983 AMA winter educator' conference : research methods and causal modeling in marketing / ed. by William R. Darden, Kent B. Monroe, William R. Dillon
(Series / American Marketing Association ; no. 49)
(Proceedings series / American Marketing Association)

出版者	Chicago : American Marketing Association
出版年	c1983
大きさ	462, 278 p : ill ; 28 cm.
著者標目	American Marketing Association Murphy, Patrick E., 1948- Darden, William R., 1936- Monroe, Kent B. Dillon, William R. American Marketing Association. Educators' Conference AMA Winter Educators' Conference (1st : 1983 ; Sarasota, Fl.)
件　名	Marketing -- Congresses  全ての件名で検索 Marketing research -- Mathematical models -- Congresses  全ての件名で検索 Marketing research -- Statistical methods -- Congresses  全ての件名で検索
一般注記	""Papers presented at the 1983 American Marketing Association Educators' Conference which was held in Dearborn, Michigan, August 14-17, 1983""--P. ix. ＼ ""Conference was held in Sarasota, Florida, February 27th through March 2nd, 1983.

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