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＜図書＞
Handbook of consumer behavior / {edited by} Thomas S. Robertson, Harold H. Kassarjian.

出版者	Englewood Cliffs, N.J. : Prentice-Hall
出版年	c1991.
大きさ	x, 614 p. : ill. ; 24 cm.
著者標目	Robertson, Thomas S. Kassarjian, Harold H.
件　名	Consumer behavior Motivation research (Marketing)
内容注記	Memory and decision making / Joseph W. Alba, J. Wesley Hutchinson, John G. Lynch, Jr. -- Consumer decision making / James R. Bettman, Eric J. Johnson, John W. Payne -- Probabilistic models of consumer choice behavior / Robert J. Meyer, Barbara E. Kahn -- The fole of psychophysiology in consumer research / Richard P. Bagozzi -- Neo-Pavlovian conditioning and its implications for consumer theory and research / Terrence A. Shimp -- Affect and consumer behavior / Joel B. Cohen, Charles S. Areni -- Theories of attitude change / Richard E. Petty, Rao Unnava, Alan J. Strathman -- Social cognition : consumers' inferences about the self and others / Valeris S. Folkes, Tina Kiesler -- Innovative decision processes / Hubert Gatignon, Thomas S. Robertson -- Mass communication and consumer behavior / Thomas C. O'Guinn, Ronald J. Faber -- The formatio
一般注記	Includes bibliographical references and indexes.

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