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＜図書＞
Cases in consumer behavior / {by} Roger D. Blackwell, James F. Engel {and} David T. Kollat.
(Holt, Rinehart and Winston marketing series)

出版者	New York : Holt, Rinehart & Winston
出版年	{1969}
大きさ	xiii, 431 p. illus. 24 cm.
著者標目	Blackwell, Roger D. Engel, James F. Kollat, David T.
件　名	Consumers -- Case studies  全ての件名で検索 Marketing research -- Case studies  全ての件名で検索 Consumer behavior -- Case studies  全ての件名で検索
一般注記	A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.

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