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＜図書＞
Motivation in advertising; motives that make people buy
(McGraw-Hill series in advertising and selling)

出版者	New York : McGraw-Hill
出版年	1957
大きさ	210 p. illus. 24 cm.
著者標目	Martineau, Pierre, 1905-1964
件　名	Advertising -- Psychological aspects  全ての件名で検索

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