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＜図書＞
The creative priority : putting innovation to work in your business / Jerry Hirshberg

出版者	New York, NY : HarperBusiness
出版年	1999, c1998
本文言語	英語
大きさ	xxii, 262 p. : ill. ; 24 cm
著者標目	*Hirshberg, Jerry, 1939-
件　名	LCSH:Product management LCSH:Marketing -- Management  全ての件名で検索 LCSH:Creative ability in business LCSH:Automobile industry and trade
一般注記	Includes bibliographical references (p. 249-255) and index First paperback edition First edition published in 1998 under the title: The creative priority : driving innovative business in the real world

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