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＜図書＞
Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne
(The Marketing series)

出版者	Oxford : Butterworth-Heinemann
出版年	1991
本文言語	英語
大きさ	viii, 204 p. : ill. ; 25 cm
著者標目	*Christopher, Martin, 1945- Payne, Adrian Ballantyne, David, 1924-1986 Institute of Marketing
件　名	LCSH:Marketing LCSH:Customer service LCSH:Quality control
一般注記	"Published in association with the Chartered Institute of Marketing" Includes bibliographical references

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