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＜図書＞
Marketing communications : discovery, creation and conversations / Chris Fill and Sarah Turnbull

版	7th ed
出版者	Harlow, England : Pearson
出版年	2016
本文言語	英語
大きさ	xxxvi, 724 p. : col. ill. ; 27 cm
著者標目	*Fill, Chris Turnbull, Sarah
件　名	LCSH:Communication in marketing LCSH:Marketing channels LCSH:Sales promotion
一般注記	Previous edition: 2013 Includes bibliographical references and index Also published electronically

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