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＜図書＞
Semiotics, marketing, and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John F. Sherry ; translated by Robin Orr Bodkin

出版者	New York : Palgrave
出版年	2001
本文言語	英語
大きさ	xiii, 225 p. ; 23 cm
著者標目	Floch, Jean-Marie, 1947- Bodkin, Robin Orr
件　名	Communication in marketing -- France  全ての件名で検索 Semiotics -- France  全ての件名で検索
一般注記	""Chapters 1 to 5, by Jean-Marie Floch, originally published in Sémiotique, marketing et communication (1990)... chapter 6 reprinted from International Journal of research in marketing 4 (1988)... chapter 7, by Jean-Marie Floch, published in translation in Visual Identities (2000)...""--T.p. verso Includes bibliographical references (p. 216-220) and index

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