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＜図書＞
Advertising psychology and research; an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt.

版	1st ed.
出版者	New York : McGraw-Hill
出版年	1950
大きさ	xi, 765 p. illus. (part col.) 24 cm.
著者標目	Lucas, Darrell Blaine, 1902- Britt, Steuart Henderson, 1907-
件　名	Advertising Advertising research Advertising -- Psychological aspects  全ての件名で検索
一般注記	Includes bibliographies.

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