---

＜電子ブック＞
Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS / by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
(Classroom Companion: Business. ISSN:26622874)

版	1st ed. 2021.
出版者	(Cham : Springer International Publishing : Imprint: Springer)
出版年	2021
本文言語	英語
大きさ	XI, 258 p. 138 illus., 112 illus. in color : online resource
著者標目	*Sallis, James E author Gripsrud, Geir author Olsson, Ulf Henning author Silkoset, Ragnhild author SpringerLink (Online service)
件　名	LCSH:Statistics  LCSH:Executives -- Training of  全ての件名で検索 LCSH:Sampling (Statistics) LCSH:Quantitative research LCSH:Social sciences -- Statistical methods  全ての件名で検索 LCSH:Statistics -- Computer programs  全ての件名で検索 FREE:Statistics in Business, Management, Economics, Finance, Insurance FREE:Management Education FREE:Methodology of Data Collection and Processing FREE:Data Analysis and Big Data FREE:Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy FREE:Statistical Software
一般注記	Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations HTTP:URL=https://doi.org/10.1007/978-3-030-84421-9

 類似資料