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Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS / by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
(Classroom Companion: Business. ISSN:26622874)
Edition | 1st ed. 2021. |
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Publisher | (Cham : Springer International Publishing : Imprint: Springer) |
Year | 2021 |
Language | English |
Size | XI, 258 p. 138 illus., 112 illus. in color : online resource |
Authors | *Sallis, James E author Gripsrud, Geir author Olsson, Ulf Henning author Silkoset, Ragnhild author SpringerLink (Online service) |
Subjects | LCSH:Statistics LCSH:Executives -- Training of All Subject Search LCSH:Sampling (Statistics) LCSH:Quantitative research LCSH:Social sciences -- Statistical methods All Subject Search LCSH:Statistics -- Computer programs All Subject Search FREE:Statistics in Business, Management, Economics, Finance, Insurance FREE:Management Education FREE:Methodology of Data Collection and Processing FREE:Data Analysis and Big Data FREE:Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy FREE:Statistical Software |
Notes | Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations HTTP:URL=https://doi.org/10.1007/978-3-030-84421-9 |
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E-Book | Location | Media type | Volume | Call No. | Status | Reserve | Comments | ISBN | Printed | Restriction | Designated Book | Barcode No. |
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E-Book | オンライン | 電子ブック |
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Springer eBooks | 9783030844219 |
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電子リソース |
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EB00238643 |