<電子ブック>
Mathematical Models in Marketing : A Collection of Abstracts / by Ursula H. Funke
(Lecture Notes in Economics and Mathematical Systems. ISSN:21969957 ; 132)
版 | 1st ed. 1976. |
---|---|
出版者 | Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer |
出版年 | 1976 |
大きさ | XX, 514 p : online resource |
著者標目 | *Funke, Ursula H author SpringerLink (Online service) |
件 名 | LCSH:Mathematics LCSH:Business LCSH:Management science FREE:Mathematics FREE:Business and Management |
一般注記 | List of Models -- 1. Consumer Behavior Models -- 2. Models of Advertising and Sales Promotion -- 3. Pricing Models -- 4. Product Models -- 5. Sales Forecasting Models -- 6. Facility Location Models -- 7. Sales Force Models -- 8. Marketing Mix Models -- 9. Miscellaneous Models Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field HTTP:URL=https://doi.org/10.1007/978-3-642-51565-1 |
目次/あらすじ
所蔵情報を非表示
電子ブック | 配架場所 | 資料種別 | 巻 次 | 請求記号 | 状 態 | 予約 | コメント | ISBN | 刷 年 | 利用注記 | 指定図書 | 登録番号 |
---|---|---|---|---|---|---|---|---|---|---|---|---|
電子ブック | オンライン | 電子ブック |
|
|
Springer eBooks | 9783642515651 |
|
電子リソース |
|
EB00199859 |
類似資料
この資料の利用統計
このページへのアクセス回数:7回
※2017年9月4日以降