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＜電子ブック＞
Managing in Uncertainty: Theory and Practice / by Constantin Zopounidis, Panos M. Pardalos
(Applied Optimization ; 19)

版	1st ed. 1998.
出版者	New York, NY : Springer US : Imprint: Springer
出版年	1998
本文言語	英語
大きさ	XIII, 541 p. 61 illus : online resource
著者標目	*Zopounidis, Constantin author Pardalos, Panos M author SpringerLink (Online service)
件　名	LCSH:Management LCSH:Finance LCSH:Marketing LCSH:Operations research FREE:Management FREE:Financial Economics FREE:Marketing FREE:Operations Research and Decision Theory
一般注記	A review of country risk assessment approaches: New empirical evidence -- Political risk and stock market development -- Construction of a simplified index of country risk: The case of Europe -- The importance of order for the decision in uncertainty -- Business and economic education — criteria for choice of studies and student expectations -- Chaotic oscillations in real economic time series data: Evaluation of logistic model fit and forecasting performance -- Evaluation of a neuro-fuzzy scheme forecasting exchange rates -- Economics of energy and treatment of uncertainty to incorporate environmental considerations in investment decisions -- Mergers in the Spanish savings banks and their presence in the market: A cause-effect analysis on an autonomous scale -- On distributions for stock returns: A survey of empirical investigations -- A case study of use of artificial options in the Athens Stock Exchange -- Multicriteria decision aid in credit cards assessment -- Memory-based advertising effectiveness techniques: Recall versus recognition -- Controlling uncertainty in a Spanish national and European setting faced with illicit advertising -- Theory and practice about risk in the incorrect management associations between store image and private label products in Spanish supermarkets -- The effectiveness of the shopwindow and its relationship with the types of consumer purchase. An empirical study -- Identifying consumer’s preferences using artificial neural network techniques -- Market simulations via rule induction: A machine learning approach -- Artificial neural networks systems for multiple criteria decision making -- Study of determinant factors in the associationism of the franchisors in Spain -- Franchising: All around the world -- Forecasting in marketing planning. Forecastingperformance of the logistic model and applications of S-4 model -- Implementation of a performance measurement framework in Greek manufacture: An empirical research -- Dialectic approach of risks’ perception (the case of prefecture of Thessaloniki) -- Investigation of the urban risk system of Thessaloniki’s city complex -- Manager motivation facing the imponderable of uncertainty -- Application of multivariate techniques to assess the relationship between organizational culture and innovation process -- The establishment of cooperative agreements among SMEs: An appropriate way to reduce uncertainty -- Firms facing uncertainty: The cooperation option -- Social economy organizations in a world in transition -- Total quality management in action: Implementing ways in Spanish companies -- Budgetary control based on activities cost, total quality and ISO 9000 norms -- Causes of changes in top management -- Part-time work in Europe: A review of major trends -- Unknown loss in Spain: Concern about the distribution sector -- Author Index This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics HTTP:URL=https://doi.org/10.1007/978-1-4757-2845-3

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